Beyond Review Sites – Protecting Your Website Reputation

With Google and Bing making web reviews more visible, you’ve probably spent a lot more time concerned about getting and keeping great customer reviews.  And a lot more time trying to counter the effects of poor reviews.  Reviews from sites you may have never even heard of.  Sites with 10-year old reviews. For a growing…

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Using the AdWords Phone Setting For Location Extensions

Google AdWords recently initiated two phone-related changes that has generated some confusion. After reading multiple blog accounts and suggestions, I realized that there was one key setting that many advertisers might find useful. To begin with, Google sent an email to advertisers about a change in location extension and call extension phone numbers

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Google Continues Testing Visual Sitelinks

Came across several examples tonight of Google AdWords Visual Sitelinks. This ad format has been tested multiple times in the past few years. The most recent Google Visual Sitelink tests were posted in Search Engine Land in November. These extensions appear as a swipe-able carousel of images with links and text.  This particular screen shot appeared…

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Are You Using The Wrong Google Local Business Term?

Google’s Local Business offerings have been retooled and relaunched every few years. I often come across misused Google Business terms on forums and in blogs. Often, the problem is outdated product names. Search experts use the same slang phrases for different Google products. I thought collecting the current, standard terminology might help. I’ve provided links…

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Why I Use Google Display Opt-Out ~ Should You?

Recently, I’ve been working with Google My Business photos and and external website content.  When you fail to feed Google the images it wants, Google will scour the web.  Images can come from a variety of websites, including your own. As I was researching workarounds, I came across this holdover from the Google Local days:   “Opt-Out…

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