Google Promoting Cloudflare To AdWords Users

A friend reviewing AdWords accounts forwarded this notice to me:   Cloudflare, a web infrastructure company with their own CDN and website speed tools, has been a partner with Google for quite awhile.  Cloudflare does lots of things that endears it to Google – providing a high-performance CDN, free SSL certificates, and basic security web…

Read More

Facebook Testing Star Ratings in Ads

Several Facebook advertisers are receiving notices for a new beta for Facebook ads: Dear Phil, We are pleased to announce that your page TEST has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads. From April 24 to…

Read More

AdWords Location Display Ad Format Now Available

A new AdWords Display ad format template has left beta, and it’s designed to make location extension ads easier to use in Display campaigns. This is another of Google’s many pushes to expand location-based ads into Display campaigns.  AdWords users have been getting notices that location extensions could be automatically applied to their display campaigns…

Read More

Mobile Promotion – Why You Need To Test

It’s something I rarely do, except by accident. In fact, even while I was doing it, I couldn’t remember the last time I had done this. And by this, I mean click on a banner ad in a mobile app. On purpose. I’ve been creating and running ads for clients for quite awhile. So when…

Read More

Checking Local Search Ranking Without Driving Around Town

Local search results can make a huge difference in customer traffic for small businesses.  Google has kept a lot of ranking factors secret — and local SEO experts spend a lot of time trying to crack the code. Darren Shaw in Moz observes: Proximity to searcher is the new #1 ranking factor in local search…

Read More