Search Engine Marketing

Using the AdWords Phone Setting For Location Extensions

Google AdWords recently initiated two phone-related changes that has generated some confusion. After reading multiple blog accounts and suggestions, I realized that there was one key setting that many advertisers might find useful. To begin with, Google sent an email to advertisers about a change in location extension and call extension phone numbers

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Google Continues Testing Visual Sitelinks

Came across several examples tonight of Google AdWords Visual Sitelinks. This ad format has been tested multiple times in the past few years. The most recent Google Visual Sitelink tests were posted in Search Engine Land in November. These extensions appear as a swipe-able carousel of images with links and text.  This particular screen shot appeared…

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