Why I Use Google Display Opt-Out ~ Should You?

Recently, I’ve been working with Google My Business photos and and external website content.  When you fail to feed Google the images it wants, Google will scour the web.  Images can come from a variety of websites, including your own. As I was researching workarounds, I came across this holdover from the Google Local days:   “Opt-Out…

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Before Getting Employees on the Social Media Train

Social Media Examiner recently published a post on employees and social media.  While “How to Include All Employees in Your Social Media Marketing” has a lot of great ideas, it skips a lot of preliminary steps. The post begins by promising readers will “Discover how to involve your entire staff in your social media marketing,” and…

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The Best Gift For Your Favorite Business ~ A Great Review

If you are wondering what to give your favorite small business this holiday season (or anytime!), give the gift of a review on Yelp, Facebook, Google, Open Table, or even a second-tier site like Yellow Pages or the Better Business Bureau. There is no better gift you can give your favorite small business than a…

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Don’t Let Gooligan Flush Your Google Business Accounts

Mashable and other publications are covering research released from Check Point about a new malware variant known as “Gooligan.” And this malware could put your business at risk, even if it hasn’t infected your own phone. If you stick to the Google Play Store, you probably aren’t one of the victims.  The malware came from…

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Avoiding The Yelp Newbie Review Filter

Great Yelp reviews can seem rare – even when you have lots of happy customers.  So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion.  If your business has been on Yelp for awhile, you can recognize one of these reviews right away.  The reviewer has…

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