Latest Post

Google Promoting Cloudflare To AdWords Users

April 26, 2017

A friend reviewing AdWords accounts forwarded this notice to me:   Cloudflare, a web infrastructure company with their own CDN and website speed tools, has been a partner with Google for quite awhile.  Cloudflare does lots of things that endears it to Google – providing a high-performance CDN, free SSL certificates, and basic security web…

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Recent Blog Posts

Facebook Ads Star Rating

Facebook Testing Star Ratings in Ads

24 Apr 2017

Several Facebook advertisers are receiving notices for a new beta for Facebook ads: Dear Phil, We are pleased to announce that your page TEST has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads. From April 24 to…

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AdWords Location Display Ad Format Now Available

13 Mar 2017

A new AdWords Display ad format template has left beta, and it’s designed to make location extension ads easier to use in Display campaigns. This is another of Google’s many pushes to expand location-based ads into Display campaigns.  AdWords users have been getting notices that location extensions could be automatically applied to their display campaigns…

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Billboard Marketing

Mobile Promotion – Why You Need To Test

09 Mar 2017

It’s something I rarely do, except by accident. In fact, even while I was doing it, I couldn’t remember the last time I had done this. And by this, I mean click on a banner ad in a mobile app. On purpose. I’ve been creating and running ads for clients for quite awhile. So when…

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