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Facebook Testing Star Ratings in Ads

Several Facebook advertisers are receiving notices for a new beta for Facebook ads: Dear Phil, We are pleased to announce that your page TEST has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads. From April 24 to…

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Mobile Promotion – Why You Need To Test

It’s something I rarely do, except by accident. In fact, even while I was doing it, I couldn’t remember the last time I had done this. And by this, I mean click on a banner ad in a mobile app. On purpose. I’ve been creating and running ads for clients for quite awhile. So when…

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Beyond Review Sites – Protecting Your Website Reputation

With Google and Bing making web reviews more visible, you’ve probably spent a lot more time concerned about getting and keeping great customer reviews.  And a lot more time trying to counter the effects of poor reviews.  Reviews from sites you may have never even heard of.  Sites with 10-year old reviews. For a growing…

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Before Getting Employees on the Social Media Train

Social Media Examiner recently published a post on employees and social media.  While “How to Include All Employees in Your Social Media Marketing” has a lot of great ideas, it skips a lot of preliminary steps. The post begins by promising readers will “Discover how to involve your entire staff in your social media marketing,” and…

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